A senior Journalist once told me that you should remember your target readers. But, I think as we are not market leader, we should torn up the existing structure. We must try something new for change. We do believe that we should create our own identity. We may have little to loose in experimenting with unconventional content. We proudly declare that our’s is a small, independent magazine, run on a shoe-string budget and with skeletal staff. But we are here to produce a professional, commercially viable magazine.
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