Local news have to evolve and look ahead
Local TV station should concentrate on hyper local news (Community News). They should try radical to attract more viewers..’Hyperlocal’ efforts should be a survival strategy.For this purpose the local TV channels in Calcutta should adopt some measures already adopted by local TV channels in USA.
Experts emphasis on hiring a number of Community Content Liaisons and then assigned them a geographic or content area, tasking them with getting to know the “movers and shakers” in those areas and encouraging those folks to share story tips or actual content,hire multiple “embed reporters” – journalists who are expected to cover the news, again based on geographic or content beats.
Local news should be more interactive in nature. After all, they have to evolve and look ahead.Local news channels have to change and try new news structures.Involve viewers in sub-division,block and local community levels.In India where Internet penetration is still low,local TV stations who are not market leaders can encourage viewers to give feedback or news through mobile phones (SMS).Editors of local TV channels must face up to reality and changes in their news format.
For example,MyNC.com a NBC Network initiative where people can get community news, is a local news and information website that covers more than 20 communities across the Raleigh, Durham, Chapel Hill area of North Carolina,USA, where people can get community news by clicking on the name of their city or town.local TV stations in Calcutta can adopt the same strategy to get the attention of the viewers.